Blog

Since opening our doors in 2016, Surfjack has always believed that hospitality isn’t just about welcoming guests—it’s about caring for the land we call home. Sustainability isn’t just a trend here in Hawai‘i; it’s a way of life. And while big changes make a difference, so do the small, intentional choices we make every day.

From the reef to the refill station, here’s how we’re leading by example in hospitality, choosing sustainability—even when it costs more—because doing right by the ‘āina is worth it.

1. Protecting the Ocean, One Bottle at a Time

Hawai‘i’s reefs are home to some of the most breathtaking marine life on the planet. But many sunscreens contain harmful chemicals that damage coral ecosystems. That’s why we partner with Raw Elements to provide reef-safe sunscreen, available at our lobby stations—so you can soak up the sun without harming the ocean. And if you love it as much as we do, you can purchase a bottle to take home.

2. Hydration, But Make It Sustainable

Single-use plastics? Not our vibe. Our refillable water stations make it easy to stay hydrated while reducing waste. Bring your own bottle or purchase a Surfjack reusable water bottle—either way, you’re doing the planet (and yourself) a favor.

3. Luxe Without the Waste

Our bathrooms feature large, refillable amenities by BYRD Hair—a brand rooted in quality and sustainability. Instead of single-use plastic bottles that get tossed after one use, we stock full-sized products that last longer and reduce unnecessary waste.

4. A Tote for All Your Adventures

Every guest receives a reusable Surfjack tote bag to use during their stay—perfect for beach days, farmers’ market runs, or picking up local finds from our favorite neighborhood shops. It’s our way of making sustainable choices easier while supporting local businesses.

5. Sourcing Local, Serving Thoughtfully

At Mahina & Sun’s, we prioritize local and organic ingredients whenever possible—not just because they taste better, but because they support Hawai‘i’s farmers, fishers, and makers. Every dish and cocktail tells a story of this island and the people who keep its traditions alive.

Sustainable Island Stays

At Surfjack, sustainability isn’t an afterthought—it’s woven into the way we operate. From the products we choose to the partnerships we cultivate, we’re committed to preserving the beauty of Hawai‘i while offering guests a stay that’s as thoughtful as it is unforgettable.

Ready to experience Waikīkī, the Surfjack way? Book your stay now and be part of the movement toward a more mindful, eco-conscious way to travel.

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